Hello Kitty company cuts ties with Japanese spy show after China outcry
<p>Sanrio ends association with TV drama Vivant after China says portrayal of ruthless Chinese agents is ‘deliberate smear’</p><p>The company behind the successful <a href="https://www.theguardian.com/artanddesign/2024/nov/01/global-phenomenon-hello-kitty-celebrates-50th-birthday">Hello Kitty</a> franchise has apologised and ended its commercial tie-up with