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NBCUniversal, Hornbill Capital Back EloElo, Parent of Indian Microdrama Platform Story TV, in $80 Million Funding Round
NBCUniversal and India-focused investment firm Hornbill Capital have co-led an $80 million Series C round in EloElo Group, the Bengaluru-based company behind Indian microdrama platform Story TV. MIT Investment Co. joined the round alongside existing backers Play Ventures, Kalaari Capital, Waterbridge Ventures and Griffin Gaming Partners, among others. The ra
India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market
StoryTV has more than 33 million monthly active users according to Sensor Tower figures
Canada’s CBC Joins Microdrama Boom
The country’s taxpayer-funded network and streamer is leaning into vertical video to reach new audiences.
Fenomeno microdrama, arrivano le star ma si espande l'uso dell'IA
Anche la Fascino di Maria De Filippi e Mediaset investono, continua dominare la Cina
Microdrama Platform FlareFlow Sets Thailand Launch on AIS Play (EXCLUSIVE)
Microdrama platform FlareFlow will launch in Thailand on Nov. 2 through AIS Play, the entertainment service of Thai telecom operator Advanced Info Service (AIS), in a deal brokered by Singapore-based distributor Rock Networks. FlareFlow, the vertical video service owned by COL Group, will cost subscribers THB39 ($1.15) a month. AIS Play users will find a […]
'Like cutting up a Picasso': AI microdrama edit of Neighbours worries actors and crew
A micro-drama will use AI-assisted technology to edit old episodes of the Australian TV soap to focus on Margot Robbie's character.
Kristen Brancaccio To Direct Microdrama & Feature Adaptations Of Claren Hammond’s Short Story ‘Summer Session’
EXCLUSIVE: Clarence Hammond’s romantic short story Summer Session is in development as a microdrama and a feature film. Microdrama veteran Kristen Brancaccio will direct both versions, and will develop the story in vertical format, with Hammond adapting the script for the feature. Plot details are under wraps for the moment. Hammond will produce alongside An
‘One Cut of the Dead’ Director Ueda Shinichiro on Turning a Microdrama Into Tokyo Feature ‘Earthlings in Love’
Director Ueda Shinichiro made a name for himself with filmmaking that has embraced self-reflexivity: the beloved cult zombie film “One Cut of the Dead” was continually transforming, from a single-take horror-comedy into a meditation on the act of filmmaking and then the chaos of actually being on set. His new feature “Earthlings in Love,” showing […]
Fox and Endemol Shine Team to Adapt ‘Fear Factor’ as a Scripted Microdrama Series for My Drama App
The market for vertical media content is expanding at a fast clip and it’s attracting more and more high-profile properties, including the enduring gross-out reality show “Fear Factor.” Fox and “Fear Factor” owner Endemol Shine North America are teaming to adapt the show for vertical media consumption as a scripted series, which adds a dollop […]
‘Fear Factor’ Goes Vertical With Scripted Microdrama
The series will stream on Holywater's My Drama platform, in which Fox has an equity stake.
‘Southern Charm’s Craig Conover To Star In Bravo Microdrama ‘Charmed By A Southern Monster’ Set For Peacock Premiere
Craig Conover has called himself a “storyteller” on Southern Charm and now has the chance to tell a steamy story in Charmed by a Southern Monster. The Bravo Original scripted vertical microdrama premieres Monday, November 9, on the Peacock mobile app, with Nicole Mattox co-starring alongside Conover. In Charmed by a Southern Monster, Conover plays […]
Bravo Renews ‘In the City, ‘Next Gen NYC’ and ‘Southern Hospitality,’ Orders ‘Next Gen Atlanta’ and Craig Conover-Led Microdrama ‘Charmed by a Southern Monster’
Ahead of the Bravo Fan Fest event taking place in Charleston, South Carolina this weekend, the network renewed three shows (“In the City,” “Next Gen NYC” and “Southern Hospitality”) and ordered two new ones, “Next Gen Atlanta” and “Charmed by a Southern Monster.” That last title is Bravo’s first scripted microdrama, and will be led […]
Sony Pictures TV Signs Content Creator Thea Von Engelbrechten to First-Look Deal, Launches Animated Microdrama ‘Hazelwood’ (EXCLUSIVE)
Sony Pictures Television has sealed a multiyear, first-look deal with content creator Thea Von Engelbrechten, who’s behind the popular “Moletown Drama” social platforms — which boast 2.5 million TikTok followers and 1 million Instagram followers. As part of the deal, Sony has the first-look rights to develop and produce original series from Von Engelbrechten
New York’s first microdrama film festival searches for its audience
It remains to be seen if people really want to watch vertical content on horizontal TV screens, but many filmmakers and creators were confident that their latest projects would play well at Alza - New York City's first microdrama film festival. Founded by former Tribeca Festival chief operating officer Pete Torres, Alza, which took place […]
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