Microdrama Platform FlareFlow Sets Thailand Launch on AIS Play (EXCLUSIVE)

Microdrama platform FlareFlow will launch in Thailand on Nov. 2 through AIS Play, the entertainment service of Thai telecom operator Advanced Info Service (AIS), in a deal brokered by Singapore-based distributor Rock Networks.

FlareFlow, the vertical video service owned by COL Group, will cost subscribers THB39 ($1.15) a month. AIS Play users will find a branded FlareFlow section stocked with curated English-, Chinese- and Korean-language series, every one of them carrying Thai subtitles.

Romance, drama, fantasy and reality shows feature in the lineup, alongside a selection of LGBTQ+ titles.

Launch titles include the English-language “From Janitor to Mrs Billionaire,” the Chinese-language “Rise of Aurora’s Fallen General” and the Korean Boys’ Love series “My Team Leader Is Working Late Again.” Also on the slate is “SupermodelMe: Make It or Break It,” a reality contest franchise shot in vertical format and fronted by Thai TV personality, actor and model Cindy Bishop.

“Thailand is one of Southeast Asia’s most creative, connected and culturally influential entertainment markets,” said Timothy Oh, general manager of COL Group International and chief marketing officer of FlareFlow. “Our launch with AIS Play is about making premium vertical entertainment accessible to more Thai audiences. At THB39 per month, viewers will be able to discover thousands of mobile-first stories backed by the scale, content library and industry experience of COL Group.”

“It is also an opportunity to introduce Thai audiences to a broader range of stories, genres and creative perspectives from around the world, while building a foundation for future collaboration with Thailand’s creators, producers and entertainment industry.”

Rock Networks, FlareFlow’s exclusive partner for telco and OTT integration across Asia, negotiated the commercial terms with AIS. The Singapore-headquartered company will also run the relationship for FlareFlow, handling integration, the launch itself and co-marketing.

“AIS Play is the right home for FlareFlow’s launch in Thailand,” said Beatrice Lee, CEO of Rock Networks. “Our role is to match world-class content with the region’s leading telcos and platforms, and this partnership brings a global microdrama leader to one of Thailand’s largest customer bases. Thailand is the first of several markets where we’ll be bringing FlareFlow to telco and OTT partners across Asia.”

COL Group was among the early movers in microdramas in both China and the U.S. FlareFlow has released more than 5,000 series to date, supports 14 languages and claims upward of 50 million registered users in over 200 countries and territories.

The Thai rollout forms part of what the company calls its Vertical 2.0 strategy. The plan is to push the format past standard microdramas with higher production values, a wider spread of genres and new formats such as reality, documentary and drama.

AIS and FlareFlow also plan to look beyond distribution. The two sides will explore Thai content development, work with local creators, localization and new mobile entertainment formats for Thailand and the wider Southeast Asian region.

AIS counted 53.9 million customers across its businesses as of June 2026. That includes 47.1 million subscribers on its 5G mobile network and 5.3 million on its fixed broadband service, AIS 3BB Fibre3. Microdrama platform ReelShort entered Southeast Asia through a partnership with AIS in April.