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How does a 235-year-old watchmaker thrive in the age of artificial intelligence?

The more artificial intelligence takes over our lives, the more valuable the human hand becomes. That is Marc Michel-Amadry’s theory, and a fitting one to apply at Girard-Perregaux, a 235-year-old watchmaker trying to keep itself relevant. As managing director of the Swiss watch maison, Michel-Amadry believes the future of watchmaking lies, paradoxically, in

Oct 21, 06:53 AM

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