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The NationalEN

What is effort signalling? The anti-AI trend taking over luxury fashion

The distinctive sound of pencil scratching against paper is increasingly unusual in the world of fashion imagery, yet this half-forgotten sound opens Prada ’s 2026 holiday campaign. Across a series of films for the Italian luxury house, woodland creatures, snow-covered landscapes and fantastical characters all come to life through the painstaking art of hand

Nov 13, 11:29 AM

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