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Salesforce goes back to the M&A well to fortify a weaker business. Why it's a smart move
The enterprise software giant's planned acquisition of Braze will beef up its marketing business and avoids diluting shareholders in the process.
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The enterprise software giant's planned acquisition of Braze will beef up its marketing business and avoids diluting shareholders in the process.
The company's latest acquisition is expected to close in fiscal 2028, and will see Braze shareholders receive $47.50 in cash per share.
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