The Hollywood ReporterEN
Netflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences
The executive had been president, chief marketing and brand officer for the toy giant.
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DeadlineEN
Netflix Woos Mattel Veteran Roberto Stanichi To Lead Consumer Products and Experiences
Netflix has hired Roberto Stanichi, a nearly 20-year veteran of Mattel, as VP of Consumer Products and Experiences as the streaming giant looks to boost its off-screen presence. Mattel just announced the exec’s exit as part of its third-quarter earnings report, noting that it has promoted Steve Totzke to the role of President and Chief […]
VarietyEN
Netflix Names Mattel Executive Roberto Stanichi as VP of Consumer Products and Experiences
Netflix has hired Roberto Stanichi as its vice president of consumer products and experiences, poaching him away from his role as Mattel’s chief marketing and brand officer. At Netflix, Stanichi will be tasked with overseeing Netflix’s global consumer products and licensing business and its global experiences division, including its newer Netflix House activ
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