A LITTLE MORE WORLD. A LOT LESS EFFORT.111 editorial sources NOVEMBER 12, 2026
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The NationalEN

Meet the three Middle Eastern women fronting activewear brand Athleta’s regional debut

Performance can mean shaving seconds off a lap time, pushing through an endurance race or proving yourself on a film set. For three women from the Middle East, it also means challenging expectations of what they can achieve. To mark its regional debut, American activewear brand Athleta has launched 'My World. My Rules', a campaign celebrating achievement bey

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