The Google-owned video platform continues to see explosive growth.
October 28, 2026 1:10pm
YouTube now has more than 150 million subscribers to its YouTube Premium and YouTube Music services, solidifying the Google-owned video platform as a juggernaut not only in the video advertising space, but in the subscription space as well.
The company had disclosed that the two services topped 125 million subscribers (including trials) last year. It does not break out how many subscribers each of the two offerings has.
Alphabet CEO Sundar Pichai announced the milestone in connection with the company’s Q3 earnings report Wednesday afternoon. YouTube also saw its ad sales surge to more than $11.2 billion in the quarter, up from $10.3 billion a year ago, and on par with Q2.
More to come.
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Source: The Hollywood Reporter · Alex Weprin
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