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Selena Gomez’s Rare Beauty is expanding beyond makeup, teaming up with Warby Parker on a limited-edition eyewear collection fronted by Katseye member Megan Skiendiel.
The collaboration features five optical and sunglass styles inspired by the shades of Rare Beauty’s bestselling Soft Pinch Liquid Blush. Starting at $95, the collection is available through Warby Parker’s website and retail stores.
Skiendiel, a longtime fan of both brands, stars in the accompanying campaign, modeling the collection in a series of beauty-focused portraits that pair the eyewear with coordinating blush looks. The spot follows another buzzy moment for the beauty brand which last week reunited Gomez and Demi Lovato in a campaign inspired by their movie “Protection Protection Program.”
LIMITED-EDITION
Rare Beauty x Warby Parker
The Warby Parker collab, meanwhile, is a five-piece lineup that includes Franny, a rounded cat-eye silhouette in a warm chestnut hue inspired by Rare Beauty’s Resilience blush; Elwell, a vintage-inspired frame with neutral pink lenses modeled after the shade Encourage; and Millie, a sculptural pair of oval sunglasses in a rose-colored finish inspired by Worth.
Rounding out the collection are Gillian, an oversized optical frame in nude mauve inspired by Hope, and Albie, a minimalist metal-frame design featuring deep berry lenses inspired by Faith.
Each pair comes with custom packaging, including a cream-colored case and a painterly lens cloth. The collaboration also includes a charitable component: Warby Parker has made a donation to Rare Beauty’s Rare Impact Fund, which works to expand access to mental health resources for young people. The eyewear company will also continue its Buy a Pair, Give a Pair initiative, distributing a pair of glasses to someone in need for every pair purchased.
Rare Beauty’s Soft Pinch Liquid Blush, in particular, has emerged as a signature product, known for its highly pigmented formula and expansive range of shades.
Katseye has also become a sought-after name for fashion and beauty campaigns, most notably starring in a viral Gap campaign and collaborating with Korean skincare brand Laneige on a lip tint collection earlier this year.
The Rare Beauty x Warby Parker collection is available at warbyparker.com/rare-beauty, with prices starting at $95.
Source: Variety · Anna Tingley
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