Nov 11, 2026 6:35 PM EST
Companies have always tried to maximize profits, but now there are a host of sophisticated tools to determine the prices of the goods and services they sell. At a time when so many Americans are frustrated with rising costs, those tools are under greater scrutiny. Economics correspondent Paul Solman explains how that technology is transforming the prices we pay.
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Paul Solman has been a correspondent for the PBS News Hour since 1985, mainly covering business and economics.
@paulsolman
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Diane Lincoln Estes Diane Lincoln Estes
Diane Lincoln Estes is a producer at PBS NewsHour, where she works on economics stories for Making Sen$e.
@DianeLincEstes
Source: PBS NewsHour · Paul Solman, Diane Lincoln Estes
At a glance
- Topic
- Business
- Country
- 🇺🇸 US
- Publisher language
- EN
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