Fifth Season Secures Euro Deals For ITV Drama ‘The Blame’

EXCLUSIVE: ITV‘s high-rating drama The Blame has found buyers across Europe.

The series, which stars Michelle Keegan and Douglas Booth as detectives investigating a murder that spirals into a story of institutional cover-ups and moral compromise, has shopped to SVT in Sweden, TV2 (Norway), RTV Slovenija (Slovenia), DPG Media (Belgium), RTÉ (Ireland), NOS (Portugal), and Pickbox (Balkans).

Hot and Yes in Israel, OSN+ (MENA) and Sky (New Zealand) have also acquired the show, though there’s no U.S. buyer in place right now.

Based on the debut novel of the same name by Charlotte Langley, The Blame runs to six parts and was from ITV Studios-owned Quay Street Productions for ITV. Emmy Award nominee Megan Gallagher (All Her Fault) was the writer.

The Blame has been a ratings success, with its highest-rating episode consolidating an audience on ITV and streamer ITVX of 8.3 million. That made it the UK’s biggest new drama across TV and streaming in 2026 to date.

“Anchored by Michelle and Douglas’s exceptional performances, The Blame is exactly the kind of propulsive detective thriller that cuts through – and has hooked UK audiences in and kept them guessing since launching,” said Kate Laffey, SVP of Acquisitions at Fifth Season.

“Buyers and audiences continue seeking out compelling crime stories such as this, with plenty of twists and turns and brilliantly layered characters. Our strong roster of international broadcasters now on board understores The Blame’s vast appeal and we know it will entertain audiences everywhere.”