Stewart appeared dressed as a homeless person, holding a sign that read “I AM HUNGRY HELP ME!!” In the post’s caption, she promoted her candle collection.
Amarachi Orie for
CNN
3 November 2026
3 min read
Amarachi Orie for
CNN
3 November 2026
3 min read
Caption:Martha Stewart.Photo credit:Getty Images / AFP (file)
In a since-deleted image on Instagram, the TV personality, entrepreneur and author — who is America’s first self-made female billionaire — appeared dressed as a homeless person, wearing a black hat, distressed jeans and a cardigan, with black marks smeared across her face, as she held up a sign that read “I AM HUNGRY HELP ME!!” In the post’s caption, Stewart promoted her candle collection.
Critics soon weighed in on social media, with one saying, “I think that Martha Stewart wins this year for the most tone-deaf Halloween costume.”
Martha Stewart sparked backlash after posting a photo of herself appearing dressed as a homeless person for Halloween. She has since deleted the post and apologized, calling the costume “insensitive and not funny".
Instagram/@marthastewart48
Another described the move as “grotesque, disgusting, morally bankrupt, incredibly wrong”, adding, “What in the ‘let them eat cake’ is this costume?”
More than 700,000 people in the US are homeless, according to official data.
Addressing the uproar the following day, Stewart said her look was meant to raise awareness.
“I am distressed that my Halloween costume yesterday, which was intended to bring more awareness to the very serious subject of homelessness, has offended people, which was never my intention,” she told Page Six on Sunday.
“Homelessness continues to remain one of America’s greatest challenges and ongoing crises, something that I care deeply about and I have spent a significant amount of time and effort supporting charities that combat this ongoing social epidemic,” Stewart added.
Later that day, she issued an apology in a statement released on her Instagram story.
“It’s hard to admit when you’ve really screwed up,” Stewart wrote. “My earlier statement didn’t go far enough. I know many people are suffering economically. Wearing a costume like I did was insensitive and not funny. I am very sorry.”
CNN has reached out to her representatives for further comment.
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