Nigerian rapper and YBNL boss, Olamide Adedeji, popularly known as Badoo. Credit: IG | olamide
Nigerian rapper and YBNL boss, Olamide Adedeji, popularly known as Badoo has urged Nigerians to embrace their cultural heritage, insisting that African traditions should not be portrayed as evil or treated as something to be ashamed of.
The music star made the remarks while expressing pride in his Yoruba roots and calling for greater appreciation of Nigerian culture and traditions.
“Our culture and tradition are not diabolical, and they are not to be demonised. We’re proud of who we are, where we’re coming from and everything about our heritage, tradition and culture,” he said.
Switching to Yoruba, the rapper used black soap, known locally as ose dudu, to illustrate his point.
“I’m a Yoruba boy,” he said. “If you give me black soap, I’ll gladly collect it and use it.”
Olamide made the comments on Tuesday, November 3, at The Pod by Nile Luxury Cinemas.
A video of his remarks was shared on Sotayo’s Instagram page on Wednesday.
Dressed in a colourful adire outfit, he spoke about cultural identity and the perception of traditional African practices.
The rapper, who has built much of his musical identity around Yoruba language, expressions and indigenous sounds, has consistently incorporated his cultural roots into his work, blending indigenous storytelling with contemporary hip-hop and Afrobeats.
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His signee’s, Nigerian entertainers, Adekunle Gold, Lil Kesh and Asake, have also incorporated indigenous languages, traditional sounds and cultural expressions into their music, helping to bring Nigerian heritage to wider audiences.
His comments have also drawn attention to broader conversations about how traditional African practices are perceived, particularly when cultural beliefs are viewed through the lens of superstition or spirituality.
Black soap, known among the Yoruba as ose dudu, is a traditional skincare product commonly made with ingredients such as plantain skins, cocoa pods and palm kernel oil.
While it is widely used for skincare, some traditional beliefs associate it with spiritual practices.
Watch the video below:
𝐎𝐮𝐫 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐈𝐬 𝐍𝐨𝐭 𝐃𝐢𝐚𝐛𝐨𝐥𝐢𝐜𝐚𝐥 — 𝐑𝐚𝐩𝐩𝐞𝐫 𝐎𝐥𝐚𝐦𝐢𝐝𝐞
Credit: IG | sotayogaga
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Source: Punch · Hannah Johnson
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