The Bet9ja Foundation brought purpose to the pitch at the 2026 Bet9ja Legends Football Carnival, donating ₦2 million to four charitable organisations through its Celebrity Football Competition. Held on November 8, 2026, at the Mobolaji Johnson Arena, Onikan, Lagos, the initiative brought together sports, entertainment and philanthropy, demonstrating how the excitement of football can be channelled into meaningful support for organisations working to improve lives and strengthen communities.

At the heart of the initiative were four celebrity-led teams, each representing a charitable organisation aligned with the Foundation’s commitment to making a difference. The teams competed not just for victory, but also for the opportunity to support causes addressing important social and healthcare needs, with donations awarded according to their final standings.

In a thrilling contest, Teddy A FC emerged champions, securing ₦1 million for Pearl Foundation, an organisation focused on mental health awareness and education. Yerike FC finished second, earning ₦500,000 for Medirich Africa, a nonprofit health initiative committed to bridging healthcare gaps in underserved African communities. Sheggz FC placed third, winning ₦250,000 for Mary Helping Hands Foundation, which works to restore hope through free medical outreaches and compassionate healthcare support. Charles Okocha FC finished fourth, also securing ₦250,000 for Hope Assured Kidney Foundation, an organisation dedicated to supporting kidney dialysis and raising awareness about kidney diseases.

Beyond the financial contributions, the initiative reinforces the importance of supporting organisations working on the frontlines of critical social and healthcare challenges. By giving celebrity teams a cause to champion, the Foundation extended the influence of sports and entertainment beyond the pitch, turning a shared experience into an opportunity to support meaningful change.

The charity competition was part of a wider celebration of African football heritage, entertainment and culture, organised by TopTier Sports Management in collaboration with Bet9ja and CANEX. The Legends Football Game featured Nigerian icons Jay-Jay Okocha, Samson Siasia, Daniel Amokachi, Finidi George and Victor Ikpeba, alongside African stars Samuel Kuffour, Alex Song, Salomon Kalou, Didier Zokora, El-Hadji Diouf and Stephen Appiah. Nigeria Legends secured a 2–1 victory over Africa Legends, celebrating the legacy of African football.

Speaking on the Foundation’s commitment to social impact, Ada Cuomo, Executive Director, Bet9ja Foundation, said: “At Bet9ja Foundation, we are in the business of transforming lives. This means supporting initiatives that create opportunities, strengthen communities and help people access the resources they need to thrive. We are proud to support these four organisations as they continue their important work.”

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Also speaking,Omotola Oronti, Marketing Manager, Bet9ja Foundation, said: “The Celebrity Football Competition gave us an opportunity to turn the excitement of sport into support for causes that matter. We are proud that each team championed an organisation making a difference in people’s lives.”

 Through initiatives that connect sports, entertainment and community development, the Bet9ja Foundation continues to advance its mission of transforming lives by creating opportunities, supporting meaningful causes and contributing to stronger communities across Nigeria.

To learn more about the Foundation’s programmes and impact, visit bet9jafoundation.org.

About Bet9ja Foundation

Bet9ja Foundation is a philanthropic organization committed to improving lives and creating opportunities for people and communities across Nigeria. Through programmes focused on education, healthcare, youth empowerment, sports, and community development, the Foundation works to address real needs and support lasting progress. Driven by the belief that opportunity can transform lives, Bet9ja Foundation continues to invest in initiatives that empower individuals, strengthen communities, and make a meaningful difference where it matters most.

Source: Punch · Branded Content

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