Amul raises milk prices by ₹2-4 per litre, effective from November 12

Gujarat Co-operative Milk Marketing Federation (GCMMF) Managing Director Jayen Mehta. File. | Photo Credit: ANI

Dairy major GCMMF, which sells products under the Amul brand, has raised milk prices by ₹2-4 per litre effective Thursday (November 12, 2026), citing a sharp increase in input costs.

In a statement on Wednesday (November 11, 2026), the Gujarat Co-operative Milk Marketing Federation (GCMMF) said it has increased prices of fresh pouch milk by 4-5% in major milk variants/packs across India, effective November 12, 2026.

“The price of our largest-selling Amul Taaza toned milk with 3% milk fat has been increased by only ₹2 per litre (3.3% increase) and Amul Gold Milk with 6% milk fat by ₹4 per litre (5.5% rise),” GCMMF said.

It had last raised rates in May this year.

The price is being hiked due to a steep rise in input costs of milk production and processing, it said.

GCMMF pointed out that there has been a significant increase in the cost of green and dry fodder, cattle feed ingredients like oil cake, maize and molasses, milk packaging film and fuel during the year.

“In the current challenging environmental circumstances due to low and uneven rainfall in Gujarat, as well as many parts of India, we are constrained to increase the consumer price of milk to pay better prices to our producers and support them in these difficult times,” the co-operative said.

GCMMF said its member unions have increased farmers' procurement price by 4-5% in the last year, and a similar revision will further support our farmers.

It highlighted that 80% of the revenue collected from consumers through the Amul co-operative structure is returned to 36 lakh milk producers.

A major portion of the increase in milk retail prices will go back to milk producers, and they will continue to be encouraged to increase milk production, GCMMF said.

Published - November 11, 2026 07:14 pm IST